Content is king. Especially in the new media world. Here are 14 ways that you can show your expertise AND make a little money. You can write reports and/or articles to:

1. Give  away to build your list. Use the special report as an incentive for people to join your list.
2. Break it up into blog posts. A blog needs regular content. Write blog posts easily from a special report.
3. Give it away as a bonus to a paid product. Increase the perceived value of a paid product by including a special report – or several – as a bonus.
4. Combine them into an E-book to sell. Turn each special report into a chapter, add an introduction, conclusion, new title and cover, and you’ve got a brand new E-book to sell.
5. Use it as a basis for an article. Get the most actionable points from the special report, turn them into an article, and submit it to Ezine Articles or another online article directory.
6. Create an audio version to give away, or sell. Some people prefer audio products they can listen to while they’re on the go or doing other things. Give in to their demand by converting the special report into an audio report.
7. Create tutorial videos – to give away or sell. Videos are hot nowadays, so turn a special report into video format for increased value.
8. Create a series of marketing videos to build your list and/or drive traffic to your site. Get 3-5 top tips from the special report and turn them into a video you post on YouTube and other video sharing sites, for instant traffic for your blog or site.
9. Create a teleseminar out of the special report. Create a list of frequently-asked questions the special report addresses, and set up a teleseminar.
10. Break it up into an E-course, to sell or give away. Chop up a special report to create an E-mail course or pre-recorded audio course.
11. Create content for Squidoo lenses, Hub Pages and other Web 2.0 sites that promote your products and/or services, or affiliate products.
12. Break it up into autoresponder messages for your subscribers. Use the special report to give your subscribers useful information regularly.
13. Cull out the most actionable tips from the special report and turn each one into a Twitter Tweet. Shazam, you’re an instant expert.
14. Turn special reports into hand-outs, checklists or even main resource materials for a coaching program.

Phew.. that’s a long list of ways you can use your expertise to make a little extra money. If you can think of any other ways, please leave me some comments listed below.

Related posts:

1. 5 Weeks To Fast Website Traffic!
2. Do You Squidoo? 4 Reasons Why You Should!
3. So You Want To Build Your List?